About Mirava Labs

A company built around human-centered AI.

Mirava Labs Ltd is a UK-based AI technology company exploring how intelligent software can create more personal, expressive digital experiences.

Our work brings together AI software, conversational experiences, digital characters and real-time voice. Avily is our flagship product, available on Android, and a practical expression of our approach to personality and interaction.

We are also developing lifelike avatar technology, starting with an exclusive experience for Mira within Avily. These upcoming capabilities are in development, not available today. We keep human inspiration distinct from AI-generated replies.

Founders

The People Behind Mirava Labs

The people guiding our company, from technology and product vision to brand and community.

Viorel Bogasieru — office portrait with laptop

Founder & CEO

Viorel Bogasieru

Viorel leads the vision and strategy of Mirava Labs, setting the direction for the company and its products. His focus spans product direction and AI product development, translating the company’s ideas into a coherent software experience. He guides the priorities behind Avily and the development of future capabilities. His role is to keep the work focused on thoughtful, human-centered interaction.

Marina Bogasieru — professional office portrait

Co-Founder & Marketing Director

Marina Bogasieru

Marina shapes the company’s brand identity, marketing strategy and creative direction. She leads communication and community, connecting the vision of Mirava Labs with the people who encounter its products. Her warmth, personality and visual inspiration also helped shape Mira, the unique AI character within Avily. She brings a human perspective to the brand while keeping a clear distinction between real people and AI-generated experiences.

Our principles

Thoughtful technology. Clear boundaries.

Human-centered design

Build software around conversation, creativity and the people using it.

Honest communication

Clearly distinguish real people from AI characters and current capabilities from development plans.

Focused progress

Develop our products carefully, guided by a consistent vision rather than unverified claims.